Objectification in advertising

Objectification and Sexism in Advertising

Ah, the 1950s: what a delightful era. It brought us Elvis Presley, hula hoops, poodle skirts, drive-in movies, and of course, the golden age of television. As the television industry boomed, so did the advertising industry, what with the added reach that television allowed. TV also provided a superb outlet for sexism in ads, which had already proven to be wildly popular in print ads for decades. Objectification in the advertising industry is an old hat it would seem, as women have continued to be advertised as everything from the dutiful housewife to the dutiful bedroom partner ever since those first sexist ads appeared in print. But this is 2018, you say! The sexist ads of old simply would not fly in our enlightened age! And yet, here we are.
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