The Internet has largely changed the way we go shopping today, and it happened in just one decade. Books, electronics, clothes, cosmetics, medicines, you name it, everything is available online. You can buy whatever you like without leaving your house.
Shopping Convenience At Your Fingertips
The world of the internet offers us an immense choice. Giants like Amazon, eBay, and Alibaba have made it easier for us to shop for the brands we love. Time after time, discount offers are introduced to keep us coming back for more. You don’t have to worry about parking your car outside the mall either! That’s a relief, right? Even small retailers these days are spending time on creating an online presence. They make sure their websites are simple and easy to navigate, so that all types of consumers, whether they are tech savvy or not, can easily create an order online. It sure is the golden age of shopping. Shoppers are now as aware as the salespeople. All thanks to the internet, shoppers today have become accustomed to doing to their research just to be sure that they get maximum value out of every dollar spent. That’s why retailers now are employing various online tools to get consumer insights.
Opinions Still Matter
When people used to shop around various retail stores physically, they always shared their experience with friends and family. This retail therapy has not changed, in fact, it has been transformed. Now, people share their opinion on products on social networks. Whenever you are about to buy a product, you see some reviews on it.
Online Shopping and Its Impact on Retail Jobs
Online shopping has its perks, but there is a dark side too. The competition out there is furious. Some retailers are operating entirely online. Online shopping has an outsize effect on the local workforce. New online companies have undoubtedly created hundreds of thousands of jobs, but this has not made up for the loss of employment at traditional retailers.
Yes, new jobs have been created, but they are concentrated in the major cities most of the time. It is pretty evident that online retailers can sell more products by employing a smaller workforce as compared to the traditional stores. On average, an e-commerce company employs four or even fewer employees. At the same time, these e-commerce firms pay higher wages to their employees.
That shift is mainly because of the changed shopping trends of the consumers. They prefer shopping online instead of visiting the brick and mortar stores more often. As a result, many of the retail organizations had to create an online presence and invest their time and money on redesigning and refocusing their online strategy. This transaction resulted in fewer available jobs in the traditional retail sector.
Today, retailers are not kept busy in recruiting the right salesforce but are spending their time and money on understanding the digital waves to make the most out of the new emerging opportunities. The Internet surely has made online shopping easier, but it has switched the retail world upside down.
Over time, the online shopping trends will advance to the next level. Who knows what’s going to be the future of the retail sector and its jobs?
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