The onset of COVID-19 has brought numerous developments and challenges for the consumer-packaged goods industry at a global level. The current worldwide pandemic has led the CPG industry into a host of challenges involving an imminent recession, soaring unemployment and layoffs and an all-pervading social distancing which has resulted in mounting anxiety leading to unprecedented and never seen before consumer behaviors.
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Let’s accept it, the year 2020 didn’t start off well. Seeing our world, “a global interconnected village” fall to a complete lockdown was something no country, international committee or organization could have predicted. Globally, continents, countries and cities are increasingly sealing their borders as a reactive yet precautionary way to deal with the outbreak of COVID-19. The only known cure for this pandemic is to practice “Social Distancing” – a recently coined and trending term which has forced our global economy to come to a complete standstill.
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